@conference {Fkihi20182184, title = {How big data is reshaping the e-commerce industry}, booktitle = {Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020}, year = {2018}, pages = {2184-2189}, url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85060821566\&partnerID=40\&md5=0b245a1936c2cf3e78d4a9af77e3d592}, author = {Fkihi, S.E. and Faizi, R.} }