@conference {Faizi20182109,
	title = {Exploring the potentials of big data analytics in marketing},
	booktitle = {Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020},
	year = {2018},
	pages = {2109-2114},
	url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85060828578\&partnerID=40\&md5=f6ed0328b04bb583011318fc69ad0c58},
	author = {Faizi, R. and Fkihi, S.E. and Afia, A.E.}
}
