Introduction to Competitive Intelligence: Process, Applications and Tools

TitreIntroduction to Competitive Intelligence: Process, Applications and Tools
Publication TypeConference Paper
Year of Publication2016
AuthorsAmarouche, K, Akrouchi, MEl, Benbrahim, H, Kassou, I
EditorSoliman, KS
Conference NameINNOVATION MANAGEMENT AND EDUCATION EXCELLENCE VISION 2020: FROM REGIONAL DEVELOPMENT SUSTAINABILITY TO GLOBAL ECONOMIC GROWTH, VOLS I - VI
ISBN Number978-0-9860419-6-9
Abstract

In the world of excessive business competitiveness, almost every company tries to monitor its environment to exceed the competitors. Getting knowledge about competitors is the basic principal of what is called Competitive Intelligence (CI). Many applications of Competitive Intelligence can be used like Opinion Mining and Foresight studies and the process of obtaining such intelligence differs according to the company's needs. In this paper, we will present in more details the definitions of CI and a general process grouping the most used steps in conducting such study. In the end we will present some tools useful in CI.

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