Product Opinion Mining for Competitive Intelligence

Competitive Intelligence is one of the keys of companies Risk Management. It provides the company with a permanent lighting to its competitive environment. The increasingly frequent use of Information and Communication Technologies (ICT); including (namely) online shopping sites, blogs, social network sites, forums, provides incentives for companies check their advantages over their competitors. This information presents a new source that helps and leads the company to identify, analyze and manage the various risks associated with its business/products. Nowadays, a good use of these data helps the company to improve its products/services. In this paper, an overview of opinion mining for competitive intelligence will be presented. We'll try to synthesize the major research done for the different steps of product opinion mining. (C) 2015 The Authors. Published by Elsevier B.V.