Towards a Maturity Model for Digital Strategy Assessment

Information Technologies (ITs) lead to creativity and innovation in education, business, and management. Creativity and innovation improve the growth and profitability of organizations and the quality of their products and services. Many of today’s social, business, economic and political problems can be solved using ITs. To take advantage of the digital revolution, there is a need for having a digital strategy and evaluation system of the digital transformation. Many works show that the strategic alignment between business and ITs is the key element for successful digital projects. This work presents a Maturity Model for Digital Strategy Assessment (MMDSA). MMDSA has been introduced as a guide and reference framework for digital transformation management within different industries and sectors. Its objective is to master and improve digital transformation processes and consequently to control the quality of the products and services resulting from these processes. The proposed model allows assessing IT-businesses alignment, helps organizations to determine where they stand in terms of their digital transformation and provides strategic components and guidelines to help organizations to move up from the current maturity level to the next one. The paper illustrates a software solution allowing to create customized maturity models to assess digital strategy progress and evaluate the business value of the digital transformation. © 2020, Springer Nature Switzerland AG.