Exploring the potentials of big data analytics in marketing

TitreExploring the potentials of big data analytics in marketing
Publication TypeConference Paper
Year of Publication2018
AuthorsFaizi, R, Fkihi, SE, Afia, AE
Conference NameProceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020
URLhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85060828578&partnerID=40&md5=f6ed0328b04bb583011318fc69ad0c58
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